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Superpuff

Director

Milos Bogojevic

DP

Matthew Koropatwa

Photographer

Erika Long

The almighty Super Puff by Aritzia was set for a snow-filled location shoot — until the forecast had other plans. With only days to adapt, we reimagined the execution in studio, using green screen and treadmill-driven motion to create a fast-paced, visually striking reveal of the new colour drops.

251202_SuperFrost_Look 1_001590-lower-res

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