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About

Born in South Africa, raised between Saudi Arabia and the UK, and now a Canadian Citizen Sarah brings a global perspective to both work and life. 

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Sarah brings a decade's worth of production experience, spanning integrated agency, line production and everything in between. In a past life she was also a designer + art director.​ That range allows her to bridge creative vision and execution — advocating for the work while keeping it grounded, collaborative, and achievable.

 

Sarah cares deeply about how things are made, not just what gets made. She's motivated by thoughtful collaboration, clear process, and creating the conditions for teams to do their best work.​​​

As of June 2026, I'm back to freelance.
Drawn to work that overlaps culture, sport and adventure - across commercial, branded and longform content.

Resume

July 2023 - June 2026
Senior Producer

Aritzia
May 2022 - June 2023
Lead Creative Producer

Wavetable
March 2022 - May 2022
Consultant/Producer

Freelance
Sept 2019- March 2022
Head Producer
Nov 2018-Sept 2019
Senior Producer
July 2018-Nov 2018
Producer

Point Blank Creative
Jan 2017 - July 2018
Producer
January 2016 - July 208
Production Assistant

The Smalls

Aritzia is a leading fashion retailer known for its everyday luxury apparel and strong brand presence across North America.

Key Roles:

  • As the sole Vancouver-based producer, I deliver an average of 15 photo and video shoots per month across Corporate, E-commerce, Campaign, and Social channels for multiple Aritzia sub-brands.

  • Lead end-to-end production — from creative development and budgeting through to post — partnering with cross-functional teams to deliver elevated brand propelling content.

  • Enhance production operations by refining workflows and vendor management processes, driving greater efficiency, consistency, and creative excellence in a high volume environment

Wavetable is a creative learning studio designing transformative learning experiences focused on internal development content and programs.

Key roles:

  • Project-managed core initiatives across Digital Learning, Edutainment, Live Experiences, Product/Brand Marketing, and Content Creation.

  • Produced multi-format content with partners and freelancers — spanning video, audio, written content, design assets, digital tools, and physical products.

  • Led creative direction and concept development for interactive content, games, and experiential learning events

Applied extensive agency and in-house production experience to freelance engagements, delivering senior-level producing and consulting.

Key roles:

  • Consultant – Provided ongoing training, team development, and process optimization for Point Blank Creative.

  • Broadcast Producer – Oversaw casting, TV clearance, and trafficking for national campaigns at Cossette.

Point Blank is a full service agency that builds winning campaigns with powerful, progressive partners. 

Key roles:

  • Served on the Senior Leadership Team, shaping company objectives and driving execution through strategic OKRs.

  • Led and developed a team of eight Producers and Senior Producers, fostering accountability, growth, and operational excellence.

  • Oversaw and produced large-scale, full-service campaigns (often exceeding $1M) from strategy and creative through production and distribution.

  • Delivered a wide range of campaign assets — live-action and animated video, digital and print media, email, and web — managing internal teams, external partners, and complex budgets.

  • Cultivated and maintained strong relationships with clients, creative teams, and suppliers to ensure high-quality, on-brand delivery.

Born out of a film festival, The Smalls is an award-winning agency connecting independent filmmakers and production companies with commercial clients.

Key roles

  • Developed creative briefs and concepts that helped secure new clients including Nestlé, AirAsia, and Betty Crocker, while expanding ongoing partnerships with BBC Storyworks.

  • Managed production budgets ranging from £10K–£100K, overseeing both filmmakers and production companies across 5–7 concurrent national and international video projects.

  • Reviewed filmmaker treatments and advised clients on supplier selection to ensure creative alignment and production quality.

  • Collaborated with the Executive Producer on developing longform and serialized concepts for broadcast, pitched to major networks including Discovery, Channel 4, BBC, Nat Geo, The Guardian, Channel 5, ITV, and Sky.

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